[Pharmaceutical marketing in the 21st century].

Marketing the 21st Century Library: The Time is Now

Debra Lucas-Alfieri’s Marketing the 21st Century Library: The Time is Now can serve as a guide for librarians to develop their own marketing plans. The author frames the marketing of modern libraries in the context of the common-held belief that libraries and librarians are vanishing. She argues that unless we properly market and advocate for our professions and institutions, they could go the ...

The Intangible Magic of Celebrity Marketing

As the Hispanic world well knows, the word in Spanish for advertising is ‘propaganda’, its meaning derived literally from the propagation of the faith, the antithesis of science’s Enlightenment ideals. The old word somehow seems perfect for describing the new world of drug promotion and its growing use of the famous face. Like the catholic cardinals of the 17th century, many of the feted celebr...

The Challenges of Cognitive Neuroscience in the 21st Century

Element of learning in 21st century from the Students' view points, in summer school of Shiraz University of Medical Sciences

Introduction: The aim of education process is learning and change in behavior which has been revolutionized in the 21st century due to the rapid changens in technology and sciences. The traditional approach to education does no longer meet the learners' needs, entailing new changes in educational curricula. This study was designed to determine the factors influencing learning in the 21st centur...

16th century Persian tiles in dialogue with 21st century digital tiles in the Sadrian universe

This article brings together tiles of 16th century Persian architecture and 21st century digital tiles of moving image to explore new potentials beyond the perceived image. As minimal parts of a bigger image, they both appear still and motionless. However, Persian Islamic philosopher, Mulla Sadrā Shirazi’s (1571-1640) theory of ‘substantial motion’ (al-harakat a...